American In-Shell Peanuts Get Big Boost in UK Costco Campaign
As peanut farmers across the U.S. are busy harvesting and moving crops into warehouses for storage, promotion, and sale, one major effort to increase demand is already in full swing overseas.
One of the most notable promotions is taking place in the United Kingdom, thanks to a partnership between the American Peanut Council, Costco Groceries (Costco UK), and Forest Feast. This joint campaign is helping put U.S. in-shell peanuts in front of millions of British consumers.
“This spring, U.S. quality in-shell peanuts were the focus of the nationwide promotion, which reached millions of British shoppers, both on in-store and in their magazine.”
The promotional push included eye-catching in-store displays and creative packaging. “The advertising campaign spotlighted a simple but powerful message, oven roasted in small batches for extra flavor and crunch.”
“In stores, the shoppers were greeted with a striking palette display, featuring all the two kilo family bags. Each bag had a custom-designed shroud around it and proudly displayed the American Peanut Council’s special seal, Quality USA, Great Tasting American Peanuts.”
This isn’t a limited trial — the promotion spanned the entire UK. “All of this promotion was going on from Aberdeen to Wilmington. All 29 Costco warehouses across the UK belt carried the promotion.”
The effort is already paying off. “For now, American in-shell peanuts enjoy a strong visibility and consistent placement across the full Costco UK promotion in the United Kingdom.”
With harvest underway, U.S. peanut producers are looking to build on this international success. Global promotions like this one play a crucial role in increasing export demand, boosting farm gate prices, and maintaining visibility for American-grown products in competitive foreign markets.
The “Quality USA” seal is helping reinforce trust and quality recognition among UK consumers — an important foothold for expanding U.S. agricultural exports.
As peanut growers continue to bring in the 2025 crop, efforts like these will be critical in ensuring that American peanuts remain a preferred choice not only at home, but across international markets like the UK.
Audio Reporting by Tyron Spearman for Southeast AgNet.