The Florida Beef Council (FBC) recently took part in the Collegiate Strength & Conditioning Coaches National Conference held in Orlando. At that event they were involved in promoting “Build Your Base”, a comprehensive sports nutrition program that features beef as its premier protein.
A consultant on the program Dr. Mike Roussell, helped develop all of the nutrition materials. And he explained to Southeast AgNet’s Randall Weiseman what it’s all about.
The program actually launched nationally at the 2021 U.S. Olympic trials track and field. The whole plate nutrition program is available by application process and made available by beef farmers and ranchers. It was developed to increase performance and longevity through healthy lifestyle practices.
For more information, contact the Florida Beef Council in Kissimmee.