Merck Animal Health

Merck Animal Health to Acquire Virtual Fencing Developer

Dan Cattle

Merck Animal Health

Merck Animal Health recently announced an agreement to acquire Vence, an innovator in virtual fencing for rotational grazing and livestock management.

Merck Animal Health

Vence provides enhanced technology for producers and ranchers to track, monitor and manage the movement of cattle through a high-tech platform of virtual fencing solutions. Using a computer or smartphone, customers can manage cattle movement and facilitate rotational grazing.

Their virtual fencing technology can reduce the need for fencing to subdivide pastures and allows producers and ranchers to manage their cattle and grass inventory, while reducing costs of labor and fencing materials.


Merck Animal Health president Rick DeLuca says, “Vence is a natural fit with Merck Animal Health’s growing portfolio of animal intelligence products that include identification, traceability and monitoring products.”

The acquisition is expected to be completed in the third quarter of 2022, subject to closing conditions. Vence is available in the United States and parts of Australia.

(From the National Association of Farm Broadcasters)