Optimism for the Future of the Cattle and Beef Industry

Dan Beef, Cattle


During this week’s Cattle Industry Convention and NCBA Trade Show in Houston, the National Cattlemen’s Beef Association welcomed Secretary of Agriculture Tom Vilsack, Under Secretary of Agriculture for Farm Production and Conservation Robert Bonnie, and British Ambassador Dame Karen Pierce.

During the event, Secretary Vilsack committed to addressing challenges that producers are facing regarding the supply chain, processing capacity and drought. He recognized the need for increased processing capacity and announced continued assistance for producers who have suffered loss from catastrophic disasters. Under Secretary Robert Bonnie noted the industry’s role in conservation efforts and that cattle producers play a critical role in environmental stewardship goals.


Dame Karen Pierce shared her optimism in strengthening the relationship between the United Kingdom and the United States through continuing negotiations to reach a free trade agreement. As the U.K. places the upmost importance on sustainable beef production, Pierce shared her confidence in the sustainability goals set by NCBA last year.