The Federation of State Beef Councils, on behalf of the Beef Checkoff, has announced they will once again sponsor a NASCAR race at the Daytona International Speedway. The Federation will sponsor the 41st season-opening “Beef. It’s What’s for Dinner 300” race.
The event will be held Saturday, February 19, one day before the Daytona 500. This is the second time the Beef Checkoff will sponsor this race.
In a release, Federation Division Chair for the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, Clay Burtrum said “It’s an honor to sponsor the Beef. It’s What’s for Dinner” 300 for a second year on behalf of America’s farmers and ranchers. Tailgating and Daytona go hand in hand, and nothing makes for a better tailgate than beef.”
While funding for the sponsorship comes from the Federation of State Beef Councils, the national Beef Checkoff will support the effort with staffing and promotional work through their contractor, NCBA. From commercial production to social media promotion and traditional media outreach, Beef. It’s What’s For Dinner. 300 will be back on the racetrack and in the national spotlight.
The 2022 Beef. It’s What’s For Dinner. 300 continues the relationship between the Beef Checkoff and Daytona International Speedway started with the 2021 race.
For more information, including tickets, visit daytonainternationalspeedway.com.