By Clint Thompson
The Georgia Peanut Commission (GPC) is partnering with multiple sports organizations this fall to promote Georgia peanuts.
Jessie Bland, manager of promotions and marketing at GPC, discusses the importance of GPC’s working relationship with such organizations as the Atlanta Braves, NASCAR and college football teams like the University of Georgia, Georgia Tech and Georgia Southern.
“The Georgia Peanut Commission’s relationship with sporting organizations remains important to us in our area of promotion because it allows us to keep peanuts at top of mind for both fans and athletes,” Bland said. “Sports allow us to target a broad and large audience, and the organizations that we work with specifically are targeting throughout the Southeast and some even across the country. It just really gives us the opportunity to keep peanuts at top of mind to consumers and athletes alike.”
The GPC has radio ads running through the Atlanta Braves Radio Network, as well as radio ads during UGA, Georgia Tech and Georgia Southern football games this fall. The GPC is the associate game sponsor for Georgia Southern’s Ag Day Game on Saturday, Oct. 2 against Arkansas State.
The GPC is also sponsoring Anthony Alfredo and the No. 38 car at this weekend’s YellaWood 500 at the Talladega Super Speedway. It also sponsors peanut farmer Barry Cobb and his truck, Hitman, at truck pulls across the country, including one this weekend in Tifton, Georgia.
“The fall is a busy time for all of us, but it’s an exciting time in sports as well because there’s so much going on. We’re coming out of summer with the Atlanta Braves, the partnership we do with their radio network where we have a presence there. We’re going right into college football where we have a presence with the University of Georgia, Georgia Tech and Georgia Southern and even some with the Jacksonville Jaguars and the NFL,” Bland said.
“NASCAR is happening this weekend and that’ll be wrapping up this fall. There’s a lot going on and just a lot of opportunity to keep expanding what we’ve done in previous years and just increasing awareness and promoting peanuts to the consumer.