The U.S. Cotton Trust Protocol announced they are welcoming new members Levi Strauss & Co, one of the most recognizable denim companies worldwide, and their legacy brands Levi’s®, Dockers®, Denizen® by Levi’s®, and Signature by Levi Strauss & Co.
More than 90 percent of Levi Strauss & Co products are cotton-based, and they’ve committed to sourcing 100 percent more sustainably grown cotton focusing on decreasing water use, cutting carbon emissions, and reducing fertilizer and pesticide use. This corporate commitment to more sustainable and resilient cotton sourcing is part of a broader internal initiative designed to move the company toward a more sustainable and circular product strategy.
The Trust Protocol will aid Levi Strauss & Co.’s efforts by providing verified data on sustainability practices from U.S. cotton growers and access to aggregate year-over-year data on critical metrics including water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency.
The Trust Protocol has welcomed more than 450 brand, retailer, mill and manufacturer members since its launch in 2020.
The U.S. Cotton Trust Protocol is working to set a standard for more sustainably grown cotton. It brings quantifiable and verifiable goals and measurement to the issue of responsibly-grown cotton production and drives continuous improvement in key sustainability metrics.
To learn more, visit TrustUSCotton.org