American Prefer Grocery Stores Over Online Ordering

Dan Industry News Release

A Gallup poll shows consumers are slow to migrate to online grocery shopping.

groceryThe report released last week found 84 percent of adults say the never order groceries online and 89 percent have never ordered meal preparation kits, despite their perceived popularity. Gallop says Americans are much more inclined to simplify mealtime by ordering takeout or by going out to eat.

However, nearly all Americans still shop for groceries the old-fashioned way, by going to a store. More than 80 percent of respondents reported visiting a grocery store at least once a week. Only four percent of adults said they order online groceries weekly. Aside from purchasing their own food, presumably to make at home, 45 percent of adults report eating out at a restaurant at least weekly and 31 percent order takeout food.

Source: National Association of Farm Broadcasting News Service.