Society is changing, and the connection back to the farm is declining. Agriculture is facing the challenge of relating to a public that doesn’t relate with agriculture. Wes Jamison, Professor of Public Relations at Palm Beach Atlantic University, says it anti-ag groups, specifically anti-animal agriculture groups, are very successful in their mission.
But, agriculture is fighting back. Jamison explains a campaign created by students at Palm Beach Atlantic University.
Jamison says keep the message simple, and perhaps offer some free bacon, and consumers will respond.
He says consumers want and need agriculture’s products, and need reminded they are making a wise decision.
That’s Wes Jamison, Professor of Public Relations at Palm Beach Atlantic University.
From the National Association of Farm Broadcasting News Service.