Latest Citrus Ad Targets Future Loyalist OJ Drinkers

Ernie Neff September 12, 2013 Citrus, Florida

An airline stewardess fortifying herself with orange juice for an upcoming flight is the plot in the latest Florida Department of Citrus commercial targeting 18-40 year olds.

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Florida Cattle Enhancement Board Plays Major Role In Applied Beef Cattle Research

October 17, 2025

FCEB Recurring Funding Provides Opportunity for Longer Term Research Projects

October 10, 2025

Florida Cattle Enhancement Board Advances Forage Research

October 3, 2025

Prolong Tree Health by Combining Covers and Brassinosteroids
As every Florida citrus grower knows, it has been difficult to grow trees and fruit profitably since huanglongbing (HLB) disease was discovered in the state in 2005. Soon after the disease was discovered, officials determined it couldn’t be eradicated largely because the Asian citrus psyllids (ACP) that spread it showed up years earlier and were […]
Water Treaty Inclusion Sought in U.S.-Mexico-Canada Agreement
U.S. Representative Monica De La Cruz from Texas has called for inclusion of a water treaty with Mexico to be included in the upcoming United States-Mexico-Canada Agreement (USMCA). De La Cruz advocated for inclusion of the 1944 Water Treaty in a public comment letter to U.S. Trade Ambassador Jamieson Greer to ensure Mexico complies with […]