‘Trees Going in the Ground’ Under Coca-Cola Citrus Plan

Ernie Neff Citrus, Florida

Andy Taylor

Peace River Citrus Products has “trees going in the ground” under a 25,000-acre citrus replanting agreement with Coca-Cola and others that was announced in May, Peace River Vice President of Finance Andy Taylor says. He tells how the replanting plan works and who the primary participants are, and discusses the risks and rewards.


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