Citrus Department Chief Addresses Younger OJ Target and More

Ernie Neff May 14, 2013 Citrus, Florida

The Florida Department of Citrus (FDOC) plans to focus on consumers in their late-20s and early-30s for its OJ marketing next season. FDOC Executive Director Doug Ackerman discusses that move, the media to be used to reach that age group, and more.

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