The development of “new” or “emerging” media has created many new ways for the Florida Department of Citrus to reach audiences with the Florida citrus message. In this first report in a series, Deputy Executive Director for Marketing Lee Killeen provides an overview of the department’s use of this media.
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In this report, Public Relations Director Karen Mathis tells how the department uses Facebook to spread the word about Florida orange juice and grapefruit.
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Hear more reports from Killeen and Mathis about the department’s use of the Game Show Network, blogs and Tweets.
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