Citrus Producing States Consider Research-Only Market Order

Dan Citrus, Florida

FL Citrus Mutual CEO Mike SparksIn this series of reports, Florida Citrus Mutual CEO Mike Sparks reports on talks that Florida, California and Texas citrus interests had about federal marketing orders in Denver early in June. According to Sparks, California and Texas representatives wouldn’t consider a promotional marketing order to raise marketing funds. Those states are, however, interested in an order that would raise research funds. Sparks says a federal marketing order for research only would still help Florida’s marketing efforts, because the Florida Department of Citrus wouldn’t have to worry so much about funding research and could concentrate more funds on marketing.