In Ocala in Marion County, Florida, local Farm Bureau members host a “Food Checkout Day” event at a local SweetBay supermarket, paying for the groceries for one lucky shopper each hour during the promotion to help make a point. In these reports, Marion County Farm Bureau President Chris Reese says there is good reason the event takes place in February, and that consumers often do not realize how little a percentage of overall shopping costs actually go toward food.