More in these reports about results from a return-on-investment study performed by Marketing Accountability Partnership (MAP)for the Florida Department of Citrus. In the first report, the firm’s managing director, Neil Canter, (photo left) discusses the effectiveness of the 
on-line advertising done recently by FDOC, and says more will be learned in regular updates to the study as time moves forward. In the second report, FDOC’s Director of Research Dr Bob Norberg (photo right) says this type of accountability study is cutting edge and should provide a good management tool for FDOC marketers in the future.
Report (2:00 mp3) Report (1:30 mp3)
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