In these two reports, comments from Neil Canter, Managing Dir of Marketing Accountability Partnership, a firm hired by the Florida Dept of Citrus in January to study the return on investment of grower dollars going into FDOC’s marketing efforts. According to Canter, the study shows about a three to one return. Hear his comments as he explains the numbers and discusses details of the study. 
Report (1:30 mp3) Report (1:30 mp3)
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