This week’s Florida Department of Citrus weekly features discuss return on investment (R-O-I). New market research technologies are coming into play in many industries to allow for better R-O-I tracking when it comes to marketing efforts. In these reports, FDOC Deputy Director of Research and Operations Dr Bob Norberg discusses what the Department of Citrus is doing to learn more about its program investments and their returns for Florida citrus growers. 
Report (2:00 mp3) Report (2:00 mp3)
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