Beef Checkoff Works to Reassure Consumers

Randall Weiseman Alabama, Beef, Cattle, Florida, Georgia

Kim Essex

Ever since USDA recalled some 143 million pounds of beef this past week, it’s been in the news in one form or another almost everyday. But NCBA’s Kim Essex wants producers to know the beef checkoff continues to work hard in reassuring consumers about the safety of beef. Listen To MP3 Report (1:00 mp3)