FDOC Works with Catalina Marketing on Grapefruit Promotion

Randall Weiseman Citrus

In this report Pete Palmer, with the Florida Department of Citrus, explains the concept of the grapefruit coupon promotion which was created by the Catalina Marketing Group. This promotion not only targets grapefruit buyers, it also targets those who may have purchased grapefruit juice years ago, and for some reason are no longer consumers.
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