A Lesson in Citrus Economics/ FDOC Targest Northeastern Grocery Chains

Randall Weiseman Citrus

This week, Dr. Tom Spreen teaches a lesson in the economics of marketing citrus products by explaining that as long as consumers don’t completely stop buying citrus products, then marketing campaigns are working. Then, Pete Palmer, FDOC, discusses why they chose to target the northeastern region of the country to promote citrus. Listen To MP3 Report (1:59 wma)
Sponsoring this news posting: DuPont