FL Dept of Citrus Promotes ‘Fresh’ Following California Freeze

Gary Cooper Citrus, Florida

FDOC's Bob NorbergThe Florida Dept of Citrus is helping retailers around the country fill the void for fresh fruit created by recent freezes in California. FDOC staff has produced a special one page promotional piece (pdf file)to get the message to retailers and others, and in this report, FDOC Director of Economic & Market Research Bob Norberg discusses the target consumer audience and demand remaining strong despite higher prices. Listen To wma Report (2:00 wma)