Yesterday, Tyron Spearman gave us an update on the latest peanut snack product numbers. Today he looks at how the National Peanut Board is updating their marketing strategy due to a snacking trend. National Peanut Board Updating Marketing Strategy
The National Peanut Board (NPB) has been discussing new strategies for the upcoming year. Tyron Spearman has the details. NPB Discussing New Strategies
To showcase the sustainability and nutrition of peanuts to a group of millennials, the National Peanut Board (NPB) sponsored a recent event. Tyron Spearman has the details.
The National Peanut Board has scheduled its quarterly Board and committee meetings for December 5-6 at the Washington Marriott at Metro Center, 775 12th Street NW, Washington, D. C. “In 2018, we will continue making peanuts relevant to millennials to move toward our goal of becoming America’s undisputed favorite nut,” said Bob Parker, National Peanut Board’s president, and CEO. “And, with …
The National Peanut Board recently exhibited at an event in Chicago, and according to Tyron Spearman, peanuts were prominent.
To celebrate America’s love for the perfectly powerful peanut, the National Peanut Board launched a consumer campaign that brought together a famous athlete, social media stars and everyday peanut lovers to share their peanut passion on Twitter and Instagram. Tyron Spearman reports that the #ShellOut campaign features former NFL player Charles “Peanut” Tillman, who motivated people everywhere to sell out—or SHELL …
The National Peanut Board’s FY-18 program of work continues to implement the NPB strategic plan by improving the economic condition of USA peanut farmers and their families through compelling promotion and ground-breaking research. Tyron Spearman has the details.
The National Peanut Board recently approved their budget and a program of work for FY-18. But as Tyron Spearman reports, USDA must approve the budget and program of work before it can be implemented.
The 19th Annual Southern Peanut Growers Conference is being held this week at the Sandestin Golf and Beach Resort in Miramar Beach, Florida. The three-day conference, which wraps up Saturday, provides farmers with information about peanut production, legislative issues, marketing, and promotions. During the event, the National Peanut Board was presented with this year’s Valor Award for their work in …
The National Peanut Board (NPB) is working in various ways to get information out concerning new allergy research. Tyron Spearman has the details.