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Florida Beef Council Pleased With Return on Investment

Dan Beef, Cattle, Florida

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Image credit: Florida Beef Council / Succulent Filet in a Field of Greens / Get the Recipe

In fiscal year 2019, the Cattlemen’s Beef Board conducted an economic study to measure the return on investments into the national portion of the Beef Checkoff program over the past five years. DeAnne Maples, Florida Beef Council director of beef marketing and promotion, says the report found that every producer dollar invested into the Beef Checkoff saw a return of $11.91.

Florida Beef Council Pleased With Return on Investment