A winner of this year’s “Bama’s Best Beef” contest has been named in the Alabama Cattlemen’s Association’s (ACA) Facebook contest. Kayla Greer, ACA’s director of social media and communications, tells us who this year’s winner is.
From Alabama Cattlemen’s Association
Barbecue Stop (Clay) has been named home to “Bama’s Best Beef” through victory in the Alabama Cattlemen’s Association’s Facebook contest. The focus of the 2nd annual Alabama State Beef Checkoff-funded contest is to seek out a fan favorite and unique beef dish served at an Alabama restaurant.
Barbecue Stop owners and staff now hold yearlong bragging rights and will receive a plaque memorializing the accomplishment of their business and a feature article in the Alabama Restaurant & Hospitality Association’s publication.
As described by the restaurant, Brisket and Mac is, “juicy, tender, slow-smoked brisket over homemade, melt-in-your-mouth mac & cheese.”
The popular beef dish earned its title by garnering “reactions” to its picture posted on the Alabama Cattlemen’s Association Facebook page. Beginning on May 1 and driven by the power of social media advertising, contest committee members were made aware of unique dishes served in the state during two weeks of online nomination submissions. Following a week of research by the committee, four dishes representing the Asian, Hispanic, All-American and Other ethnic categories were named and began competing in Facebook photo bracket challenges. The “Brisket & Mac” went against Bertolone’s Italian Café’s (Clanton)
“Cannelloni,” while Old Town Stock House’s (Guntersville) “Tteok Galbi” stood in competition with Tuco’s Tex-Mex Cantina’s (Auburn) “Tex-Mex Lasagna.” The dish with the most Facebook reactions at the end of each photo challenge proceeded on in the hopes of being named home to Bama’s Best Beef.
After the contest’s final round, which generated over 3,900 reactions and boasted a reach of over 80,300 Facebook users, the Brisket & Mac was named the winner Saturday, June 10, at midnight over the contest’s other finalist, Old Town Stock House’s Asian cuisine.
“This contest is a fantastic way to showcase the unique beef dishes being created by Alabama restaurants,” ACA director of Beef Checkoff Programs Erin Beasley said. “Congratulations to Barbecue Stop on this accomplishment. We look forward to visiting the restaurant to taste the Brisket & Mac that our Facebook fans put in the top spot.”
For more information or clarification on the contest structure, contact ACA Director of Social Media and Communications Kayla Greer at firstname.lastname@example.org or by calling (334) 265-1867.
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