CBB Vice-chair Pleased with Checkoff ROI

Randall Weiseman Alabama, Beef, Cattle, Dairy, Florida, Georgia, Livestock

www.mybeefcheckoff.comIn our weekly “Getting to know your beef checkoff” brought to you by your beef checkoff, did you know a recent study shows each dollar invested in the Beef Checkoff Program returns about $11.20 to the beef industry? Jimmy Maxey, vice-chair of the Cattlemen’s Beef Board, was very pleased when he heard this news.

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