The Organic Trade Association (OTA) is moving forward with plans to create a voluntary checkoff program. The Association says the program would provide industry-invested organic research, promotion and education check-off program that will be collaboratively designed and implemented by organic stakeholders across the organic supply chain. The trade association has formed a Steering Committee to coordinate and lead the efforts. …
OTA Wants Voluntary Checkoff Program
The Organic Trade Association (OTA) announced a plan to move the industry toward a voluntary industry-invested organic research, promotion, and education checkoff program. It will be put together and in place by stakeholders across the organic supply chain. Laura Batcha is CEO of the Organic Trade Association. She says the group recognizes the industry’s demand for coordinated organic research and …