Online grocery shopping is on the rise, but a new study shows grocery shoppers still prefer in-store purchases. Meat industry publication Meatingplace reports online grocery shopping remains a small niche in the $800 billion industry, generating less than five percent of sales. Online grocery sales grew four points from last year, but the number of online food and beverage buyers, …
Men and Young Adults Most Likely to Grocery Shop Online
Although online grocery shoppers can be found across all demographic groups, they are more likely to be younger men, ages 18-44, according to a recent report on online grocery shopping by The NPD Group, a leading global information company. Amazon Prime members and young adults are other groups more likely to grocery shop online, finds The NPD Group report, The …
Online Grocery Shopping Poised to Boom in 2017
Researchers suggest online grocery shopping is expected to expand by nearly 50 percent by this summer. NPD Group, a New York-based market research company, reports that an estimated 52 million consumers currently shop for food and beverages online and 20 million current, lapsed, or newcomers to online grocery shopping will increase their Internet purchases within the next six months. Sponsored …