Peanut farmers have a checkoff program that funds the National Peanut Board based in Atlanta, Georgia. This year they’ve had their program of work planning session and how to spend 13.1 million dollars. This is the amount of money they’ll have this year to promote peanuts. They also are talking about their new platform, Unifying Peanuts, with their new theme …
The National Peanut Board Approves Plan
U.S. peanut growers have a special checkoff program called the National Peanut Board. This year they have a program of work to promote peanuts with a $13.1 million budget for this coming year. They recently met and approved their plan for this coming year. The upcoming season, they said, will focus on how peanut products fuel performance, specifically targeting the …
American Peanut Research and Education Society Elects New Officers
The American Peanut Research and Education Society has elected new officers for the coming year. They have just completed their convention in San Juan, Puerto Rico. The new officers include Dr. Greg McDonald. He is with the University of Florida. The president-elect is Shelly Nutt. She is with the Texas Peanut Producers Board. And the last president last year, the …
National Peanut Board Plans Upcoming Meeting
The National Peanut Board has announced they will have their board meeting and annual budget setting session July 27th through the 30th at the Hilton Myrtle Beach Resort in South Carolina. U.S. peanut grower representatives from all over the United States will review the National Peanut Board’s organizational priorities and help shape directions for fiscal year 2027 which starts in …
National Peanut Board Launches New Campaign
The National Peanut Board, funded by a checkoff program by U.S. peanut farmers, they have launched a new evolution of its Something’s Missing for Food Service campaign. This food service campaign is building on last year’s awareness effort with a stronger focus on lead generation, operator confidence, and real-world momentum in the K-12 grade schools and the college and university …
National Peanut Board Partners With Jeremiah Love in New Campaign
Well, peanut farmers fund a checkoff program that is managed by the National Peanut Board. They have launched a new campaign to get more peanuts out to the public and one of them is hiring Jeremiah Love, a former Notre Dame star and a number three overall pick by the Arizona Cardinals. Beyond his talent, he credits part of his performance to …
Further Details on Peanut Promotional Campaign
The National Peanut Board is launching a new platform that will tell the world about peanuts and how important they are. Peanuts have long been a part of the American life. Now they are poised to take center stage this week and the next few weeks. If the industry’s unified voice is any indication, the world is about to discover that peanuts …
New Promotional Brand Campaign For Peanuts
Today, the National Peanut Board has launched a brand platform that aims to elevate peanuts beyond being just a reliable staple. The theme? It’s not nuts, it’s peanuts. For the first time, the U.S. farmers, manufacturers, and other brands are rallying behind this one cohesive identity, celebrating the humble crop as a distinctive category of one. It’s not nuts, it’s peanuts. They say …
USDA Names Members and Alternates To The National Peanut Board
The U.S. Department of Agriculture has appointed additional representatives to the National Peanut Board. The National Peanut Board is made up of 12 producer members and their alternates with eleven members and their alternates representing the states of Alabama, Arkansas, Florida, Georgia, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Texas and Virginia. Additionally, an at-large member and alter represent the …
National Peanut Board New Brand Promotion
 A bold new era for the peanut industry. That’s the voice of the National Peanut Board, who announced this week a new program to help promote peanuts. It’s a game changing brand platform, they said, that will champion this, represent the 7000 peanut farming families across America. They said that this is a special, new strategic push to connect the Gen Z population, a generation that …





