Well, peanut farmers fund a checkoff program that is managed by the National Peanut Board. They have launched a new campaign to get more peanuts out to the public and one of them is hiring Jeremiah Love, a former Notre Dame star and a number three overall pick by the Arizona Cardinals. Beyond his talent, he credits part of his performance to …
Further Details on Peanut Promotional Campaign
The National Peanut Board is launching a new platform that will tell the world about peanuts and how important they are. Peanuts have long been a part of the American life. Now they are poised to take center stage this week and the next few weeks. If the industry’s unified voice is any indication, the world is about to discover that peanuts …
New Promotional Brand Campaign For Peanuts
Today, the National Peanut Board has launched a brand platform that aims to elevate peanuts beyond being just a reliable staple. The theme? It’s not nuts, it’s peanuts. For the first time, the U.S. farmers, manufacturers, and other brands are rallying behind this one cohesive identity, celebrating the humble crop as a distinctive category of one. It’s not nuts, it’s peanuts. They say …
USDA Names Members and Alternates To The National Peanut Board
The U.S. Department of Agriculture has appointed additional representatives to the National Peanut Board. The National Peanut Board is made up of 12 producer members and their alternates with eleven members and their alternates representing the states of Alabama, Arkansas, Florida, Georgia, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Texas and Virginia. Additionally, an at-large member and alter represent the …
National Peanut Board New Brand Promotion
 A bold new era for the peanut industry. That’s the voice of the National Peanut Board, who announced this week a new program to help promote peanuts. It’s a game changing brand platform, they said, that will champion this, represent the 7000 peanut farming families across America. They said that this is a special, new strategic push to connect the Gen Z population, a generation that …
National Peanut Board Launching New Campaign Next Month
Each peanut farmer, as he produces his peanuts, is involved in a national checkoff program for the purpose of promotion, research, and education. The National Peanut Board, based in Atlanta, is the manager of that program, about 13 million dollars a year. The National Peanut Board now has announced a launch in a bold, unified campaign to put USA Peanuts front and center with …
Join the Celebration of National Peanut Month
 In March, during National Peanut Month, you can join the celebration featuring one of America’s favorite snack foods. This little legume is a powerhouse of flavor, they say, and with versatility. Humans have been consuming the peanuts since 1400 BC, a long time. Also known as ground nuts, the peanut grows underground and belongs to the leguminae family, which includes peas and beans. …
Join the Celebration of National Peanut Month
In March, during National Peanut Month, you can join the celebration featuring one of America’s favorite snack foods. This little legume is a powerhouse of flavor, they say, and with versatility. Humans have been consuming the peanuts since 1400 BC, a long time. Also known as ground nuts, the peanut grows underground and belongs to the leguminae family, which includes peas and beans. …
National Peanut Board Highlights Growth
National Peanut Board: Global Peanut Market Growth Hinges on Innovation and Allergy Education Today’s conversation with Ryan Lepizier, President and CEO of the National Peanut Board (NPB), highlights both the opportunity and responsibility facing the U.S. peanut industry. According to Lepizier, the global peanut market is projected to grow significantly, expanding from an estimated $92 billion today to $144 billion …
National Peanut Board Comments
National Peanut Board Announces New Leadership and Brand Direction The National Peanut Board (NPB) continues to play a vital role in supporting peanut farmers and promoting peanuts nationwide through its federally authorized checkoff program. Funded directly by peanut farmers from across the United States, the National Peanut Board operates with an annual budget of approximately $13 million dedicated to research, …





