Allen Morris Truth #3

Allen Morris explains #3 in his 5 Basic Marketing Truth’s which says, Advertising is Only One Part of Marketing.  Report (1:59 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement …

FL Citrus Labor Woes

The Florida citrus harvest is plentiful, but the laborers are few. Report (1:00 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement Board Provides Production ResearchMay 8, 2026

Smaller Numbers due to a Shortage in Labor

With labor decreasing in Florida, smaller crops are due with millions left on the trees.  Report (1:04 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement Board Provides Production ResearchMay …

Countries Deal with Citrus Challenges

Australia deals with drought, while Spain focuses on new products, Gary Cooper reports.  Report (:41 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement Board Provides Production ResearchMay 8, 2026

Allen Morris Truth #2

In Allen Morris’s 5 Basic Marketing Truths, Truth #2 explains that Brands cannot grow the market.  Report (2:00 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement Board Provides Production …

Citrus Expo Coming August 23rd and 24th

Gary Cooper gives an update on the Citrus Expo.  Report (:30 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, 2026Florida Cattle Enhancement Board Provides Production ResearchMay 8, 2026

Growers Cautioned re Homeland Security Labor Rules

FL Citrus Mutual’s Mike Carlton cautions new Homeland Security rules could actually harm U.S. ability to maintain its domestic food supply. Gary Cooper Reports  (2:00 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay 15, …

The EU Continues to Accept FL Citrus

Although the US Department of Agriculture has banned Florida Citrus in some areas, the EU continues to accept the fruit.  Indian River Citrus League’s Doug Bournique feel confident in Florida’s products.  Report (1:59 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle …

Citrus Commish: Crop Size Hard to Determine Early

Citrus Commissioner Steve Smith says guessing crop size far in advance is always a challenging part of the FDOC budget and tax setting process. Report (1:11 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding to Enhance Brahman GeneticsMay …

Citrus Commish to Growers: Participate in Process

Citrus Commissioner Ben Albritton Jr of Wauchula urges growers to participate in box tax discussions first hand to best be informed and if they have constructive input.  Report (1:27 wma) Sponsored ContentCattle Producers Proud of Efforts Funded Through The Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026Florida Cattle Enhancement Board Provides Funding …