Last year, the Beef Industry Long Range Plan task force officially introduced its new five-year plan for 2021-2025 during the National Cattlemen’s Beef Association (NCBA) Summer Business Meeting.
The task force’s mission is to ensure the long-term prosperity of the U.S. beef industry by sustainably producing the most trusted, highest quality and consistently satisfying protein for consumers around the world.
NCBA Executive Director of Producer Education and Sustainability, Josh White, explains how the Beef Quality Assurance (BQA) program is a part of that plan.
Updated every five years, the Beef Industry Long Range Plan is a tool designed to help the beef industry establish a common set of objectives and priorities. It communicates the industry’s strategic direction and provides insight on how the industry can serve its stakeholders by growing beef demand.