Planters basically shook the snack world last week by announcing that their iconic Mr. Peanut mascot is dead at the age of 104. According to a story from Tyron Spearman, Mr. Peanut sacrificed himself to save his friends.
The brand released an ad showing Mr. Peanut’s demise, and according to Planters, the commercial will air during the Super Bowl this Sunday, February 2.