Citrus Advertiser Explains Heavy Use of Social Media

Dan Citrus, Florida

Donna Kirchman

Donna Kirchman of the new Florida Department of Citrus advertising agency BBDO in the first report tells why the Florida Department of Citrus will be increasing the amount of online marketing for Florida citrus products next year. In the second report, she focuses on the department’s grapefruit marketing, which will be 100 percent online with an emphasis on Facebook and Twitter.

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