In this week’s Florida Department of Citrus features, it’s a focus on retail marketing and communications initiatives. In these reports, FDOC Director of Retail Communications Pete Palmer describes the history about how this effort got started, and how working directly with management teams of the nation’s largest retailers, providing them information from FDOC marketing research efforts, is helping these retail chains move a lot more Florida orange and grapefruit juice than before.
Report (2:00 mp3) Report (2:00 mp3)
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