A Look into the Crytal Ball for the Citrus Industry/ FDOC Continues Coupon Project

Randall Weiseman Citrus

First, Dr. Tom Spreen chair of the Food and Resource Economics Department at the University of Florida explains what he thinks will be happening for the future of Florida citrus. Then, Pete Palmer, FDOC, discusses why they chose Catalina Marketing for the coupon campaign targeting Florida grapefruit. Listen To MP3 Report (1:59 wma)
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