Fresh From Florida Program Gives Members Edge at PMA Fresh Summit 2014

Dan Citrus, Field Crops, Florida, Fruits, General, Specialty Crops, Sugar, Vegetables

FreshFromFloridaLOGOFresh From Florida Chef Justin Timineri offered up numerous tasty tidbits, once again a crowd pleaser at the big Fresh From FloridaNardizzi-Justin-cook-PMA exhibit area in the huge Produce Marketing Association (PMA) Fresh Summit 2014. Held this week in Anaheim, California, the Florida Department of Agriculture’s Fresh From Florida program once again offered its members a great opportunity to work together to attract major attention at the show. It’s the biggest of its kind in the country, attracting a record crowd this year of more than 22-thousand attendees from around the world. PMA’s Fresh Summit gives farmers, their marketers, and buyers from all around PeroFarmLogothe globe a chance to do business in a festive atmosphere where they can also share and try out all FreshFromFloridaPMA2014bkltkinds of new and exciting food items, recipes and other associated food product lines. The food and particularly the produce industry continues to change the way it does business, in order to give consumers what they want, when they want it. Farmers and other members of Fresh From Florida gain an edge for their market positioning efforts due PeroFarmsSignageto some interesting advantages the program offers them, as you’ll hear in this short but very informative interview with Chef Justin and Florida Dept of Agriculture Marketing Director Susan Nardizzi. We sat down with the two of them near the end of a very busy third day of the four day show.

Nardizzi and  Chef Justin

Nardizzi and
Chef Justin

The PMA Fresh Summit program continues to change with the times, and programs like Fresh From Florida give member farmers a great opportunity to stay in the lead as the food industry continues to change the way it does business globally. Next year offers even better opportunities for members of the Fresh From Florida program, and you can learn more about it all in this short interview segment with Susan Nardizzi and Chef Justin.


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