A NEW lifestyle radio program has been launched! "Vine to Wine" featuring Linda Moran is a 2.5-minute daily program designed to entertain, enlighten and educate both current and potential wine consumers. "Vine to Wine" was created to provide the listener with an unpretentious, yet informative, approach to wine and the culture surrounding it. Linda takes the mystery and intimidation out of wine and encourages the listener to try, buy, and enjoy!

Linda covers a variety of topics in her programs. Subjects include terminology, wine varieties, proper wine etiquette, label reviews, and much more. Every Thursday is food and wine day: Linda provides a wine and food pairing recommendation, a recipe, or a variety of food and wine thoughts. The programs are packed with information the listener can put into practical use and are short enough in length to hold the audience's attention.

"Vine to Wine" is like a 2.5-minute mental vacation for today's radio audience. It takes the listener out of the car or away from the workplace to a place he or she would rather be. Lifestyle programming works by breaking up the seriousness of news and talk radio and the repetitiveness of music format stations. It's refreshing…like sitting in your favorite room, then opening a window and letting a fresh breeze in. It makes a good thing even better.

Food and beverage radio programming is nothing new. In the 20s there was the "Betty Crocker Show" and today there are numerous long format (1-3 hour) food and wine shows airing on metro stations like KGO San Francisco, WNYC in New York, and The Food Show on New Orleans' WSMB. "Vine to Wine" was created to give daily listeners a small portion of wine and food knowledge to take home with them each afternoon. As consumers continue to cocoon (Faith Popcorn term for staying at home), entertaining at home becomes more important, thus creating high demand for home entertainment information like that presented in "Vine to Wine".

More About the Host:

Linda, has been in the wine and food industry for more than 25 years, most of those years spent educating people about wine. Linda has received scholarships to travel to and study wines in France, Germany and Italy, becoming an expert on those wine regions. She spent 12 years as Director of Wine Education for the Northwest Wine Distributors developing classes and seminars to educate chefs, restaurants, wholesalers, wine buyers and industry employees about wine and wine etiquette. Linda has collaborated with renowned chefs on creating recipes to accentuate a certain wine and taught several cooking courses emphasizing wine and food parings. Linda was most recently contracted by the Washington Wine Commission to head their annual wine auction. In the few years she worked with the Commission she tripled their contributions, growing the Washington Wine auction to the largest wine auction in the country. Linda is well respected, celebrated and admired by the Northwest Grape Growers and Wine Makers. She recently re-located from Seattle to Southeast Washington to be closer to the heart of wine making in the Northwest. Linda has served as chair for the Society of Wine Educators International Conference, the Seattle Chapter of Women for Wine and Wine Consumers Professional Trainers, just to name a few. Linda brings all this experience and knowledge to the daily Vine to Wine radio program to create the outstanding show it has become. Linda is currently focusing her efforts on the Vine to Wine radio program as it expands nationwide, and working on an opportunity with Tribune Entertainment Network to create a televised 2 minute wine segment for their network. She recently starred in “Getting to Know Wine” a video seminar on the nuances of wine and etiquette, personally developing the program including a video and workbooks that accompany the seminar.