There’s a lot of red meat available for consumption. The U.S. Meat Export Federation is looking at a busy year trying to get that meat out into different markets. Dennis Stiffler is the new Chair of the U.S. Meat Export Federation, and he says the American trade agenda is a little bit uncertain right now. While USMEF doesn’t deal with policy, he says there are ways the group can help overcome some of that uncertainty.
Lamb is another product that has a lot of export opportunities.
Thirty percent of the American population has never eaten lamb, with the average per capita consumption at less than one pound. American meat consumers may not realize that lamb and goat are two of the most popular sources of protein around the globe
Stiffler says there are two strategies used to promote products like lamb and other protein sources across the globe, by either price or differentiation from similar products.