Sherry Saylor, chair of the AFB Women’s Leadership Committee, giving her annual address. Credit: AFBF
Saylor encouraged Farm Bureau women to engage and connect more with consumers in the coming year. She made her remarks to the American Farm Bureau Women at AFBF’s 2017 Annual Convention & IDEAg Trade Show in Phoenix, which runs through Jan. 11.
“Take advantage of every opportunity to increase your skills in successfully articulating messages about farming and ranching,” Saylor urged attendees. “It’s important to establish credibility in relationships so people will come talk to us – farmers – about food and agriculture.”
Citing a mantra of John Calipari, head basketball coach at the University of Kentucky, she added, “Success in any business is based on relationship, trust and respect – great advice for farmers as they interact with consumers.”
Elections
Saylor, Isabella Chism of Indiana, Marieta Hauser of Kansas, Lorenda Overman of North Carolina, Debbi Tanner of Connecticut and Carol Guthrie of Idaho were re-elected to two-year terms on the WLC. Saylor was re-elected chair and Chism was re-elected vice chair.
The AFBF delegate body is expected to approve the election of the six members at the conclusion of the organization’s annual meeting.
Connecting with American Farm Bureau
#AFBF17 is the official hashtag of AFBF’s 2017 Annual Convention & IDEAg Trade Show. Follow AFBF on Twitter (@FarmBureau) and Facebook.