FL Citrus Commission Fine Tunes Budget and Mktg Approach

Gary Cooper Citrus

Citrus Commissioners approved revisions to the marketing budget for the Florida Department of Citrus this week, to better match expected revenues from the crop that U S D A has projected. Citrus Commission Chairman Steve Ryan says the challenge will be to keep consumers interested in orange juice as higher retail prices become the norm for the product due to reduced supplies.Listen To wmaReport (2:00 wma)