pork usmca

NPPC Prevails Against HSUS Attack on Animal Agriculture

Dan Industry News Release, Pork

WASHINGTON, D.C. (NPPC) – The U.S. Court of Appeals for the District of Columbia Circuit today ruled in favor of the National Pork Producers Council (NPPC) in its appeal to dismiss a lawsuit brought by the Humane Society of the United States (HSUS). The court rejected HSUS’s attempt to advance an anti-meat activist agenda through an unwarranted suit designed to hurt …

pig farmers

2018 Pig Farmers of Tomorrow Named

Dan Industry News Release, Pork

Recipients recognized as leaders of the next generation of American pig farmers The National Pork Board announced that Adam Krause from South Dakota and Emma Lasco and Christine Snowden, both from Iowa, have been named the 2018 Pig Farmers of Tomorrow. They were recognized today at the 2018 National Pork Industry Forum in Kansas City. “It is important for the …

nppc

NPPC Statement on Pork. The Other White Meat® Ruling

Dan Industry News Release, Pork

The U.S. District Court for the District of Columbia issued a ruling on a suit challenging the sale of the Pork. The Other White Meat® trademarks. The National Pork Producers Council (NPPC) sold the trademarks to the National Pork Board in 2006. The following statement may be attributed to Ken Maschhoff, an Illinois pork producer and president of the National …

national pork board

National Pork Board Invests in International Marketing-Part II

Dan Industry News Release, Pork

The National Pork Board has relaunched its focus on international marketing by renaming and restructuring its trade committee. Pork Checkoff vice president of international marketing Craig Morris says the committee is now known as the International Marketing Committee. Committee The International Marketing Committee is being streamlined to better engage with strategic partners. Streamlined The National Pork Board has increased its …

national pork board

National Pork Board Invests in International Marketing-Part 1

Dan Exports/Imports, Industry News Release, Pork

The National Pork Board has made a significant increase in its budget for international marketing. This comes at a time when the United States is faced with large pork supplies and record exports. Pork Checkoff vice president of international marketing Craig Morris said a successful 2018 is dependent on exports. Exports The U.S. Meat Export Federation will receive the largest …

national pork board

Pork Checkoff Invests in International Markets

Dan Exports/Imports, Industry News Release, Pork

This past year was a very successful year for pork exports. National Pork Board President Terry O’Neel says the Pork Checkoff has made a significant investment in building international markets. Markets O’Neel, who raises hogs at Friend, Nebraska, says the National Pork Board ended this past year in strong financial shape. Many pork producers also enjoyed positive margins. Margins For …

national pork board

Pork Checkoff Conducts Annual Producer Survey

Dan Industry News Release, Pork

Since 2002, the National Pork Board has conducted an annual producer survey. Pork Checkoff vice president of strategic communications Kevin Waetke says the most recent survey was conducted in November Survey The Pork Checkoff study found optimism throughout the swine industry. Optimism Waetke says the biggest challenge seen by producer was hog health and disease. The Pork Checkoff uses this …

national pork board

Pork Checkoff Delivers ROI

Dan Industry News Release, Pork

U.S. pork producers receive a positive return on their Pork Checkoff investment. USDA requires a return-on-investment (ROI) analysis every five years with Cornell University handling the review. National Pork Board vice president of strategic communications Kevin Waetke is gratified with the response. Response The ROI study evaluates all aspects of the Pork Checkoff. Evaluation Waetke says this value message has …

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U.S. Pork Farmers Get Outstanding Return on Checkoff Investment

Dan Industry News Release, Pork

A 2017 study says U.S. pork farmers get a very positive return on their checkoff investment. The study was done by Harry Kaiser at Cornell University. 91 percent of the pork farmers who took part in the November survey acknowledge their overwhelming support of the pork checkoff, knocking opposition levels down to just three percent. The National Pork Board commissions …

national pork board

Pork Checkoff Reaches Millennials – Part 1

Dan Industry News Release, Pork

The Pork Checkoff is partnering with the U.S. Farmers and Ranchers Alliance (USFRA) on a unique digital food platform called Tastemade. National Pork Board vice president of strategic communications, Kevin Waetke, says this effort highlights pork recipes. Recipes Tastemade is a global digital food and travel network. More than half of Tastemade views happen on mobile devices or connected TVs. …