Issues Management of Beef Checkoff is a Critical Tool

Randall Weiseman Alabama, Beef, Cattle, Dairy, Florida, Georgia, Livestock

In our weekly “Getting to know your beef checkoff”, brought to you by the beef checkoff, issues management is an area that really comes to light beings the fourth case of BSE in the U.S. was confirmed this week. And Dr. Lee Jones, with the University of Georgia’s College of Veterinary Medicine, knows how important the checkoff is in this …