The National Peanut Board has been working closely with Elmhurst to launch the first-ever peanut milk. Various promotions have been held, along with sampling of the new milked peanuts at industry events. From the American Peanut Council meeting in December to the recent Georgia Peanut Farm Show and Alabama-Florida Peanut Trade Show. NPB President and CEO, Bob Parker, told Southeast AgNet this is something they’ve been working on for years.
Plans for future promotion include in-store sampling and sampling at popular festivals. For more information go to the National Peanut Board website.