The Cattlemen’s Beef Board will invest about $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in Fiscal Year 2014, if the recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board.
In meetings this week in Denver, the Operating Committee approved checkoff funding for a total of 18 “Authorization Requests,” or proposals for checkoff funding in the fiscal year beginning Oct. 1, 2013. The committee also recommended full Beef Board approval of a budget amendment to reflect the split of funding between budget categories affected by their decisions. But the committee had to cut about $1 million total from proposals to meet budget requirements and, in the end, cut a total of $1.15 million.
For details about the discussions of the Operating Committee this week, visit MyBeefCheckoffMeeting.com, and for general information about your checkoff, visit MyBeefCheckoff.com.