Florida Strawberry Industry Increasing Consumer Advertising

Randall Weiseman Florida, Fruits, Specialty Crops

strawberriesFlorida’s strawberry industry will market the upcoming season’s berries with increased consumer advertising, using $180,000 of a $286,000 USDA specialty crop grant to fund billboard advertising in eight Northeastern cities including New York, Philadelphia and Boston. The remainder of the funds will be invested in research.