New Fresh Florida from Florida Campaign Includes Point of Purchase

Randall Citrus, Florida, Specialty Crops, Vegetables

Susan NardizziSusan Nardizzi, director of marketing with the Florida Department of Agriculture, explains some of the research that went into launching the new Fresh from Florida campaign and how they hope to utilize that knowledge in point of purchase efforts.

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Click here for the complete interview by Susan Nardizzi and for a link to the videos.